I dig memorable type-based branding. Using basic colours has its benefits for budget-sensitive client: minimalistic approach might free resources for better print materials, or even letterpress.
Optimist identity and package design
Optimist Shirt is for a man who loves his work. For a craftsman and an artisan. Built with love and care from durable unwashed denim or chambray, these shirts with nicely shaped patch pockets can be worn as light jackets over a dress shirt or tank top, or by itself. The piece of heritage translated and re-imagined for the modern world, it will always get the work done.
Work produced as a Designer at Taevas Ogilvy